Heyo! The Game of Confrontation

Interactive therapeutic skills disguised as a card game.

Combating cynicism through competitive play!

Heyo is a puzzle game where players
race against the clock to be the first
to build paths between
a set of colorful characters.
Heyo combats negative mindframes
by challenging automatic thoughts
through transference and cognitive reframing in its core gameplay and storytelling.
Shuffle the board and create loops
between characters that appear in situation cards.


First to finish wins the round
and starts the clock -
place behind first before the time is up!

Situation cards follow the stories
of each woodland friend while teaching
cognitive behavioral therapeutic techniques.
Each box comes with
a standard sized enamel pin.

Made with a metal trim,
each pin is ready for wear or display.

Pins come packaged on a recyclable cardboard,
with an original design of each character.
Follow Heyo on all socials
for updates and upcoming promotions!

Meet each character in a series
of short animations posted on YouTube.​​​​​​​
Order Heyo in-stores or online on its website!

There you can learn more about the game, view a downloadable instruction manual,
or check the shop for more.
 Homepage built and prototyped in Adobe XD.