Unilever needed a sustainable solution to their Vaseline tubs; I created its brand identity and marketed the idea.
I developed a refillable pod that lines the tub and can be conveniently disposed of once depleted, reducing overall waste. While keeping with Unilever’s established branding, I added holographic print in the subtitle to reinforce the Vaseline's familiarity and trust. Its packaging features an informative infographic, providing clear, step-by-step instructions for consumers on how to use and recycle the product, enhancing both user experience and environmental impact.
RSPCA encourages families to learn more about pets; I designed their campaign to encourage reading.
I made a set of interactive bookmarks to help kids track their reading progress, with playful cat and dog icons they'd color in after every finished book. Kids can name a pet from RSPCA's shelters after redeeming their completed bookmark.
I also designed a flyer with simple, original illustrations on how to approach a nervous dog. Negative space was key to matching the message. RSPCA’s light blue and green colors highlight text for emphasis.
Shelterhouse invests in providing necessary services to survivors of abuse; for their donation sheet, I showed their accessibility through infographics and open space.
I created simple, easy-to-understand icons for each service, making sure they were clear and straightforward so anyone could recognize them at a glance. By incorporating negative space, I ensured the typography remained clean and free from clutter. The cover features a goldenrod background, chosen for its warm and welcoming feel, while the brand’s lavender and teal tones create a calming contrast, maintaining a cool and neutral aesthetic throughout.
AJF held a week-long conference; for their itinerary and program booklet, visual clarity and balance were at the forefront.
By incorporating the brand's signature colors and typography, I highlighted key information while ensuring a cohesive flow throughout the booklet. Each page was carefully structured to maintain even visual weight, providing a polished and engaging user experience.